A human moat is the wall of reputation and personal connections around you—built slowly and thoughtfully—so that with time and shared experience, you can activate it with ease, with no awkwardness.
It’s the pellucid difference between “I know of her” to “I trust her.”
Between a vapid We should grab coffee sometime (leaving you hanging) and Are you free next week at 10 a.m. for coffee?
Between Nice to meet you, c u sometime soon and I’m going to introduce you to someone I think you’ll really jam with.
A human moat is not a list of contacts that you search alphabetically or based on location. It’s a complex web of lived context, and you know where to pull the string. It’s trust density—and trust density doesn’t scale digitally.
By Susan MacTavish Best
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