If a trusted source tells us about something, be it a work of art, new product, service or idea, we’re apt to actually check it out.
When your business hosts a highly curated dinner and discussion about something relevant to the company’s mission and invites the right outside parties, it’s going to spark conversations that extend well beyond the salon itself.
We recommend opting for a salon series as a thoughtful ongoing approach to experiential marketing and community building.
More diverse perspectives equates to better conversation, and businesses grow where relationships grow.
Influencers, press, clients, partners, and specific staff from biz dev or marketing teams should be considered, or any other staff who are keenly outgoing. Just like any guest list, it should be an eclectic lot of people who are invited. Does anyone want to spend an evening with a room filled with only accountants or doctors? Usually not – reach out to people that you’d like to know better and invite them!
Who do you work with already outside your organization that you’d like to get to know better? What external organizations share your company’s vision and ethos who might be beneficial to ally with?
Although the real lasting magic comes from the connections made during the salon itself, nothing is more important than looking each other in the eye, there’s a massive opportunity with the content captured at these events to showcase your company’s values and culture in a holistic, organic way.
Be sure to collaborate with your most trusted teammates on the programming and guest list. For more hosting tips check out our complete how-to guide and check out Susan’s salon manifesto to learn about the ethos underlying the magic that happens at these historical gatherings.