Susan is the founder of Posthoc, an organization that hosts salons around the world. During Covid, she launched The Salon Host as an educational resource to inspire others to host their own community gatherings when the pandemic ended. The Salon Host both educates users on how to host a low fuss salon and celebrates the power of gathering by bringing people together to share ideas, stimulate conversations, spark connections, and build community.
Susan’s been called Martha Stewart meets The Royal Tenenbaums, the Gertrude Stein of our time, and “the hippest party hostess in the history of Silicon Valley’s pocket pen-protector set” according to the San Francisco Chronicle. Her salon manifesto explains the importance of salon-type gatherings within a community. The crux of her story is about what it means to step up and become the connective tissue in your community and the kind of alchemy we can all create by bringing people together in a very analog manner in an AI-run world.
At 24 after learning how to code at night school, Susan founded the POSTHOC guide to San Francisco, which grew to over 100 contributors at its height and was one of the first online guides to the Bay Area. At the same time, she also launched Best Public Relations, a boutique firm specializing in influencing public perception through media and influencers around the globe. POSTHOC became the hottest city guide as the internet was just beginning to realize its potential in the late 90s, while Best PR drove publicity, corporate messaging and brand recognition for many household name technology clients.
After hosting a Burns Night supper in 2009 at her loft in San Francisco, Susan was badly injured in a fire. She successfully got through rehab with the help of the same friends who’d been gathering at her dinner parties, some since way back when she was hosting them in her old run-down, one bedroom, post-college, shag-carpeted railroad apartment. Her friends were essential to her recovery, both from the injury and the PTSD.
The experience inspired her to dedicate her life to building community and in 2011 she became bi-coastal (landing in New York City’s SoHo district) and founded Living MacTavish, which hosted dinner parties for businesses and entrepreneurs seeking to answer life’s greatest questions. Her quest to change the world one salon at a time continues under the POSTHOC moniker. Urgent, relevant, and on-point, her POSTHOC salons create thought-provoking, spirited conversations that continue to resonate in the world at large, long after the last guests go home.
“We’re ready for something new that nourishes our soul, sparks our curiosity and connects us. I’m changing the world one salon at a time. I’m building a movement around stimulating conversation in real life, and I’m having so much fun doing it that I’m here to convince you to join me on this journey.”
Susan MacTavish Best
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